Tuesday 26 September 2017

NDM 3


Tinder on a screen


    •  July 2017 study showed Tinder users are very  willing to disclose information without realising it.
    • 40,000 profile images from the platform in order to build an AI to “genderise” faces. A few months earlier, 70,000 profiles from OkCupid (owned by Tinder’s parent company Match Group) were made public by a Danish researcher some commentators , who used the data to try to establish a link between intelligence and religious beliefs. 
    •  “To personalise the experience for each of our users around the world,” “Our matching tools are dynamic and consider various factors when displaying potential matches in order to personalise the experience for each of our users.” - Tinder spokesperson
    • “I am horrified but absolutely not surprised by this amount of data,” “Every app you use regularly on your phone owns the same [kinds of information]. Facebook has thousands of pages about you!” - Olivier Keyes, a data scientist at the University of Washington

    The article talks about the author of the article who used a tutorial of how to “collect information on users in order to draw insights that may serve the public” and found that their had information of 800 pages curtsy of their Tinder app. The information contained pictures they had liked, Facebook likes, Instagram deleted pictures and searches that they made but also chats they had with those on the site. This brings debates such as privacy but also targeted ads, searches and products for those who use the app all from the 800 pages on information the writer stated about.

    However, Tinder's privacy policy states how “you should not expect that your personal information, chats, or other communications will always remain secure” and so Tinder can be seen as been quite honest in what they are advertising. the policy also says that peoples data will be used to give out 'targeted advertisements" also and so people who would find this information would feel like their whole movements as being monitored and as many have had paranoia of government watching us and using information against everyone also. We see form the article that  Consumers’ data is being traded and moved to make for the purpose of advertising to the masses who are using the app. The even has the ability to access what job offers the person has accessed on sites such as LInkedIn, how much you will pay for insuring your car, which ad you will see in the tube and if you can subscribe to a loan. All this information is very troubling when people know of it, that Tinder ads abd also Facebook ads are targetfed to you because of a huge amount of data on each person.

    Luke Stark, a digital technology sociologist, states that “Apps such as Tinder are taking advantage of a simple emotional phenomenon; we can’t feel data. This is why seeing everything printed strikes you. We are physical creatures. We need materiality." I find this true as a lot of people would continue to use the app if they didn't know of the pages upon pages of information held of them, but once we see it in News or on social media with one stats, people would become more paranoid about the information held by the sites.




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