The article highlight Snapchat's gaining traction with young American teens and the growing completion between Snapchat and Facebook's Instagram.
The graph, which is from Piper Jaffray's bi-annual "Taking Stock With Teens" survey, highlights Snapchat's success within this year, and how other social media such as Instagram and Facebook don't come to the same impact Snapchat has on young American teens. The article also showed Facebook's increasing competition against Snapchat as they created similar features as Snap's stories on their own Instagram, creating Instagram stories and filters which were extremely similar to Snapchats'.
I think this increase of teens using soical mdiea would be a good investment idea for brands, as Snapchat already has news sites being accessed on the app. This ability to slowly mosey their way into social media rather than their normal news sites is a good scheme for news sites, knowing they aren't getting a lot of consumers both physically and on the internet.
The future of news could be seen through them using apps such as Snapchat and Instagram, much like Facebook, to both advertise and invest in. Instagram already advertises targeted-ads towards their young demographic, if able, to fully invest into advertising in social media apps much like Snapachat would be good to target younger generation as, from the Ofcom report is accessed by a large number of them. By putting more of a variety if news outlets on these social media apps would raise the number of the young demographic if 16-25 would be increased and social and political awareness may grow.
I think this increase of teens using soical mdiea would be a good investment idea for brands, as Snapchat already has news sites being accessed on the app. This ability to slowly mosey their way into social media rather than their normal news sites is a good scheme for news sites, knowing they aren't getting a lot of consumers both physically and on the internet.
The future of news could be seen through them using apps such as Snapchat and Instagram, much like Facebook, to both advertise and invest in. Instagram already advertises targeted-ads towards their young demographic, if able, to fully invest into advertising in social media apps much like Snapachat would be good to target younger generation as, from the Ofcom report is accessed by a large number of them. By putting more of a variety if news outlets on these social media apps would raise the number of the young demographic if 16-25 would be increased and social and political awareness may grow.
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