NDM 34

Digital media can enhance family life, says LSE study- The Guardian 

The article talks about how digital media activities are helping family life rather than destroying it as they increasingly play an important role in families, the study has found.

• The study also claimed that engaging in digital media activities together such as watching films, playing video games and keeping in touch via calls and messaging apps brings families together rather than dividing them.

• “Today, British families eat, shop and read together – and they watch TV, stream content, play video games, and use educational technology. They stop by to see friends and family and they text, use messaging apps and make video calls.”

• “Rather than worrying about the overall amount of screen time children get, it might be better to support parents, many of whom are digital natives themselves, in deciding whether, when and why particular digital activities help or harm their child, and what to do about it.”

• “Good advice grounded in real families’ lives is a huge help, and – as this report notes – parents would welcome more well-informed, tailored support.”

This shows how digital media has effected not just industries but the family dynamics. The article does discuss how family would sit at tables or either be distant and not talk with each other but with the increase in popularity of tablets than toys amongst kids this has allowed parents to use this to be able to talk with their kids and connect with each other. 
However, this also shows maybe how other stores would be impacted by this as Toys R Us will be on the urge of bankruptcy, showing how technology has impacted fro both better and worse.