Representing ourselves: blog task

1) Read the article and summarise each section in one sentence.

• 'WHO ARE YOU?'

This section is about how individuals are all involved in a image for others to view our identities but also how cultures around us add to complex ideas we have of ourselves

• 'I THINK THEREFORE I AM'

How identities that we all have are social constructs which are based on things like gender, race, predetermined (gender) roles, religion and class

• 'FROM CITIZEN TO CONSUMER' 

This section is about a post-industrial consumer in the early 20th century where adopting an identity for one's self was encouraged and marketing was used as a way to persuade consumers to think of what they buy rather than buying for survival. 

• 'THE RISE OF THE INDIVIDUAL'

This section is about how advertisers took advantage of the empowerment of their audiences individuality and how this was evident in the 20th century where audiences wanted to express heir 'uniqueness', 'individuality' and differences.

• 'BRAND AND LIFESTYLE'

This is about the evolving of brands and brand identity; this meant that these brands were selling certain self-image which would be associated with their brand but lead to the brands selling personalities. 

• 'WHO WILL WE BE'

A conclusion with the growth in social media and the platform it has created has lead to people being confined within their own constructing of their self-image/identity. This means enabling people to create self images for themselves even if false and used for gaining information (datamining) 

2) List five brands you are happy to be associated with and explain how they reflect your sense of identity.

• BBC news- I think because I think there shouldn't be bias in news the impartiality in the news broadcaster links to my beliefs. 
• Disney- They have had effect on my childhood which shows in my childhood.
• Tumblr- A platform which allows people to speak freely which reflects my identity as I believe in democracy
• i-D- Reflects my identity as a media studies student.
• Ebay- This reflects my identity because I find clothing, cds or books which sometimes cant be found elsewhere. 

3) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean?

I agree with the idea of 'style over substance' in our society is apparent in brand because some brands hold high value because of their name but do not hold any actual high quality assets to offer. Many high-end fashion brands such as Gucci or Louis Vuitton are very popular in pop culture but hold no substance or style in their fashion from other high end fashion. 
Or the popular Apple iPhone which have slowly been recreating the same phone with slight tweaks because they are trendy and popular they hold substance or quality as a good phone.

4) Explain Baudrillard's theory of 'media saturation' in one paragraph. You may need to research it online to find out more.

The theory of 'media saturation' states that in our modern society that cultural values are upheld through external factors rather than the internal. Baudrilard's theory highlights that the media dominates our lives changing how we see our world which affects subconsciously. 


5) Is your presence on social media an accurate reflection of who you are? Have you ever added or removed a picture from a social media site purely because of what it says about the type of person you are?

I think my presence on social media is accurate as I strive present myself as honesty as I can. However, I think the type of person you portray depends on what you post on the site because as I post more art or movies there is no image others have of me, apart from words, because our society is based on physical attributes but by placing an image (photos) of ones self they have given themselves an image to uphold for either themselves or on media. So, the representations shown are exactly accurate to the person themselves because I think no one person is able to post their flaws and negativity in this specific society. 


6) What is your opinion on 'data mining'? Are you happy for companies to sell you products based on your social media presence and online search terms? Is this an invasion of privacy?

Well, I think data mining is needed for companies to thrive as it is their core to finding the right audiences to attract and which consumers on a platform will find out about their product more than another. However, with that comes the idea of it being quite intrusive and leaves users with a lack of privacy as it seems as though their every search and view making it hard to see the positiveness of 'data mining'. 

Identities: Applying Feminism factsheet

1) Briefly list or describe the different waves of feminism.

FIRST WAVE: Women in the late 19th to early 20th centuries wanting to gain politcal change with their agenda concerning sexual, reproductive and economic matters.

SECOND WAVE: A women's liberation movement concerning matters of women in the home and workplace.

THIRD WAVE: This wave focuses on women's sexuality, reproductive rights and the stereotypes of women which affect them negatively. 

2) The factsheet doesn't mention a fourth wave of feminism. Do you think we are currently in a fourth wave of feminism due to digital media?

To an extent, the fourth wave feminism is what we are currently in; as joining social media like Twiiter, Facebook etc. can be equated to joining a political party because people are able to voice there opinion on specific topics that effect them or the environment they are in. I think, the third wave feminism and fourth wave  are similar as things such as reclaiming femininity from the third wave is been done a lot with the use and better way than before by technology and social media making it gain a lot of attention and awareness. So, I do think feminism has used social media as a positive gain to gain awareness and create political buzz but because other feminist waves had important problems they were trying enforce or changes doesn't mean these were successful and I think other waves of feminism have just changed with the changing social scope and that social media has been an important impact on still being able to bring more of these problems to light such as women of Saudi Arabia creating pages or account for the betterment of women in the country. 

3) List the five different types of feminism with a one-sentence definition for each.
Radical feminism: This type of feminism is to show men as the perpetrator of women's oppression and do it deliberate to exploit women with  the agenda to address the problems of forms violence against women 

Liberal feminism: This type is show how gender socialisation and gender roles are not biological and to change the social idea of putting gender stereotypes on children (blue for boys pink for girls etc.)

Marxist feminism: This type looks at the oppression of women in our capitalist and class system aiming to change the domestic labour of women (women working for freee) and women being a part of making the next generation of labour workers.

Black feminism: This type focuses on the oppression and exploitation of Black and Asian women connecting topics of anti-racism, capitalism and the patriarchy. 

Postmodern Feminism: This type is connected to the third wave feminist, acknowledging the diversity of women and encourages women to be able to combine their experiences which connects to them.

4) Summarise Laura Mulvey's analysis of Hollywood film.

Mulvey states that Hollywood film uses women as objects as they are there for men to look at which is the theory of the male gaze and this is still prevelant in mainstream/Hollywood movies today, and she suggests for this image to change the cinematography and portrayal of women need s to change 

5) What does Jean Kilbourne argue regarding advertising and the impact on women?

Kilbourne states that advertising isn’t selling their products but also selling the norms of society which audiences conform to and in the advertising sphere women are used for their body and this body image ideal is what creates an unrealistic goal of perfection for women unattainable because many are very altered Andy distorted. 

6) Summarise Naomi Wolf's theory of 'The Beauty Myth'.

Wolf’s theory states that beauty is a social construction and applied by the patriarchy, that men in the society create the ideal of what makes a woman beautiful (alters between cultures). Though women have been able to get change such as in voting and workplace harassment claims but the male dominated society oppressed women by making them uphold their beauty more than anything else.

7) List the texts discussed in the section 'feminism and music videos'. Do you believe that the representation of women in music videos can have an impact on how people behave in real life?

• Beyoncé's Run the World, 
• Nineteen percents's feminist response to Run the World 
• Nelly's Tip-drill. 

For these videos, I do think music have an effect on people's behaviour as after Beyonce made 'Run the World' many women covered it or quoted form it and it became popular in pop culture as something to bring empowerment to women; that shows that people became empowered especially those who identified with Beyonce as women showing how music video have an effect on people's behaviour. As many music video's especially in the Black music industry have black women as video vixens in a sexualised way and this has been done for a long time and because of this many people have a perception of black women as overly sexual people reinforcing the idea of the behaviour of people impacting others behaviour and perception.

8) To conclude feminism, do you believe than men and women are basically equal now or is there still a need for feminist movements?

I think there is still a need for feminist movement as it really shouldn't be exclusively to women but to men as well. Also, feminism is still very much predominately for white women as many feminism don't see the issues faced by women of colour and mostly shut them down, making it less inclusive and more exclusive. An example, would be at the recent Academy awards where Emma Ston was accused of white feminism when calling out the names of the directors said "These four men and Greta Gerwig created their own masterpieces this year.", this was highlighted by the social media as her dismissing the struggles faced two male directors of colour Jordan Peele and Guillermo del Toro. This shows that through the digital age we are in now it can be used by others to educate themselves and further bring into conversations about feminism being not as intersectional as many think.

Identities: Identity and the wider media

1) The Factsheet discusses how identity is a complex subject. What does it suggest defines our identity?

The factsheet states we can define identity by the way a person thinks they are, who they want to be and what others think we are.

2) Complete the task on page 2: suggest media texts that could reinforce that someone is non-mainstream; edgy; a pleasure seeker; fashionable; witty and fun; cutting-edge.

Non-mainstream- Arthouse films such as It follows fits this title as 

Edgy- Scorpio is a TV show which follows geniuses while they work with the government. doing computer hacking against corrupts. The audience for the show would be a quite niche and not mainstream because not many people watch it.

A pleasure seeker- James Bond would be categorised there because it is a glamorous show, high end where people may watch vicariously through them.

Fashionable- Teen Vogue magazine, bought by those who want to keep up with fashion, shows celebrities and targets youth to making it very popular.

Witty and fun- Brooklyn Nine Nine is a comedy show about the police with witty characters and moments which appeals to many people who watch other shows like Big Bang Theory too. 

Cutting-edge- YouTube a place where people are able to create their own content and share amongst a community on the internet which hasn't been done before.

3) What examples are suggested for a case study on urban youth?

The fact sheet argues that the youth are demonised in media and popular films even in tabloid journalism with examples given like BBC documentaries and Jeremy Kyle show. The films called harry Brown and Eden Lake have villians which were youth suggesting that youth culture is detrimental to society and at the years of '08-'09 there was the growing panic, 'moral panic' of 'hooded teens' and 'chavs'. The riots of 2011 showed journalism and news using the lootings and knowledge of a large amount of teenagers being apart of the riots as a way to demonise the youth and working-class. 

4) What does Hebdige argue with regards to youth culture? 

Hebdige states that youth culture have used media's own stereotypes of them as a way of resisting the norm with their outfits. The youth showing themselves as those not of the 'norm' or 'mainstream' is done with them adapting the negative stereotypes of them by mainstream culture.; which reinforces their own negative images as they see themselves as that and others do. 

5) What other theorists are referenced alongside Hebdige? How do they link to the issue of youth identity?

David Gauntlett links to culture in youth because he states the media has affected the youth by being able to make their identity which gives a representation which others will see those individuals as. Stuart Hall's media messages states that audiences can negotiate, reject or accept meanings or images created for them which connects with the idea of 'youth identity' as the images constructed by the media is accepted by the youth who perpetuate these identities as resistance against the dominant culture.

6) How can we link our Year 12 case study on Ill Manors to youth and identity? What specific examples from the case study could be used to discuss Hebdige’s theory that youth culture challenges mainstream culture and dominant ideologies?

The case study of Illmanors links to youth and identity. Hebdiges theory of youth culture can be applied as challenging the mainstream in the film is evident in the dominate stereotypes portrayed in the film (film shows youth as violent, reckless and dangerous) thus challenging the mainstream conventions and rather them reinforcing negative images of youth showing them as rebellions. 

7) What does theorist David Gauntlett suggest regarding the media’s influence over the construction of identities?

Gauntlett states that the media has it's own influence on making youth culture portryals as they construct these images which audiences will see and stereotype the youth from but also how others see themselves. This is seen when targeted ads at youths as companies are able to get the images of youth from the media , in terms of clothing, and appeal to a wider audience (youths) from the images perpetuated and youth consume to subvert but end up conforming to those stereotypes.

8) Do you agree that Hebdige’s view that youth culture will always seek to resist mainstream culture and challenge dominant ideologies?

I agree with Hebdiges view to an extent as though some youth will seek out to challenge mainstream culture as a form of resistance as some other youths do not identify themselves as one's to challenge stereotypes of themselves but rather conform and not resist shows that youth won't always want to resit these mainstream dominant ideologies. This shows how Hebdiges own theory may seem not as broad but mere small part of youth culture rather than taking on the complexities of people's identities. This is shown in the punk movements which was to go against political uproar in coutries and to fight against oppression, that itself has broken down into different sub-cultures showing the complexity of one identity into different one which may all follow thier own ideologies to resist or something else which shows that Hebdiges theory isn't broad enough to cover a variety of youth identities.

Identities: Identity & Film blog task

1) Complete the Twenty Statements Test yourself. This means answering the question ‘Who am I?’ 20 times with 20 different answers. What do they say about your identity? Write the 20 answers in full on your blog.

1. I am Gifty
2. I am Black 
3. I am a Virgo
4. I am Ghanaian 
5. I am quite shy
6. I am a womanist
7. I am a lover of everything Pink
8. I am a Girl
9. I am not sure if I'm a Millennial or Gen Z 
10. I not my own person
11. I am an actor
12. I am a maladaptive daydreamer
13. I am born in the wrong era
14. I am not much
15. I am an artist 
16. I am a preformer
17. I am not competitive
18. I am a disco lover
19. I am for team cat
20. I am anti-fascist

2) Classify your answers into the categories listed  on the Factsheet: Social groups, ideological beliefs, interests etc.

Social groups:

• I am Black 
• I am a Virgo
• I am Ghanaian 
• I am quite shy
• I am a womanist
• I am not sure if I'm a Millennial or Gen Z (?)
• I am a maladaptive daydreamer
• I am a Girl

Self-evaluations:

• I am anti-fascist
• I am not much
• I am quite shy
• I not my own person
• I am born in the wrong era
• I am not sure if I'm a Millennial or Gen Z (?)

Interests:

• I am an actor
• I am a preformer
• I am an artist 

Preferences:

• I am for team cat
• I am a lover of everything Pink
• I am a disco lover

3) Go back to your favourite film, What does this choice of film say about your identity? Are there any identities within the film (e.g. certain characters) that particularly resonated with your values and beliefs?

I don't have a favourite film because of indecisiveness but I do have specific type of movies I find interest in. I particularly like films which focus on the human psyche particularly in teens because I fit in the age bracket such as Submarine or literal mind confusing films : Oldboy, Attonement  .I resonate particularly with Oliver in Submarine because of his outlandish but wistful personality. 

I find the animation Perfect Blue, the director Darren Aronofsky denies copying/ mimicking with Black Swan, or Girl Interrupted portray the mental instability faced by young and I believe the mental illness in women can sometimes goes untreated and misinterpreted by others and films such as these portray this images well.

Also, many films I watch have a commentary on society and marginalised groups specifically Black people such as Get Out, Hidden Figures or Daughters of Dust, because many movies like that always hold a message on how society treats Black people and it is something I am passionate about and hold similar ideologies with. In Daughters of Dust I find the characters chosen were very authentic and weren't there for props which many dark-skinned Black actresses are used for in films.

To add, films focusing on female protagonists or sexuality are good too because they are subjects that aren't talked about either in race or gender: Moonlight, The Handmaiden, A Girl at my door, Exhale (list goes on), also they all have beautiful cinematography which I love.

4) Watch the trailers for the five films highlighted as examples of gay/lesbian representation in mainstream film:

• Wilde (1997, dir. Brian Gilbert)

The trailer shows the taboos of couples which identify as homosexual and focuses on the oppression they face because they do not fit the heterosexual norm in society.  The trailer suggest the audience to sympathise and realise the hardships of LGBT+ people and having to hide their relationship because of society.

• Philadelphia (1993, dir. Jonathan Demme)

This trailers shows the micro-aggression and prejudice faced by the LGBT+ people and the story line gives the audience a look into the impacts and effects of discrimination and prejudice and through the presentation of the legal case, that society needs to change these harmful views.

• The Wedding Banquet (1993, dir. Ang Lee)

Similarly, this trailer focused on the hardships of hiding a relationship as someone who is gay and how they overcome the social norms made for everyone to follow.

• The Kids are Alright (2010, dir. Lisa Cholodenko)

This is a positive image of homosexual couples, like the loving and caring image of the parents, rather than the pitying image in other films. The trailer presents homosexual couples like heterosexual couples and it has no effect on the children. 

• Pride (2014, dir. Matthew Warchus)

The trailer highlights how segregated LGBT+ community were from others, the tone of alienation is evident in the trailer from the villagers but changes in the as they begin to appreciate the communities support in their time of need.

5) How have representations of LGBT issues changed in recent years? What examples from across the media (not just film) can you provide to support this view?

Representations in the past wee very toxic and horrific as many propaganda all around the world saw relations with the same sex as an illness, disease or demonic which led to many having this belief and attacking those of the LGBT community because of this. This has changed tremendously, I think, due to the changing generations as particularly Millennial and Gen Z are more accepting of those who identify with anything not seen as the norm in society. Also, even in the LGBT+ there is racism seen as the representation of POC is lacking but has changed as many films are seen to be portraying them Moonlight or The Handmaiden, and particularly in POC community homosexuals are extremely demonised, this shows the extreme change that has happended in favour of the community.  In the news where LGBT issues such as the protests in Stonewall were presented as something dangerous and pointless as they weren't as open-minded but now we see presentations of protests for the community as positive and a sign of change. 

Identities: Feminist and gender theory

MEDIA MAGAZINE ANALYSIS

Read Playing With The Past: Post-feminism and the Media (MM40, page 64 - our Media Magazine archive is here).
1) What are the two texts the article focuses on?

Beyonces 'Why don't you love me' and the period drama Pan AM

2) What examples are provided from the two texts of the 'male gaze' (Mulvey)?

Pan Amm, the period drama representation does the subverting but also the reinforcing as the image of the female steward is admired by women and visually pleasing by men showing her image is constructed and mediated on.

Beyonce's music video is an example the article gives on the 'male gaze', the article states that in the music video Beyonce subjects herself to sexual objectification. This idea of sexual objectification is evident but this maybe another form of her controlling the gaze as she this maybe a concept, an idea and links to the post-feminism concept.

3) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form?

These texts have their own contradictions as they create a representation of women where there is an image of passivity because the women shown are self-conscious or needy instead of being actually empowered. Though, the steward in Pan Am is seen as independent and of the year/now and because Beyonce in her video is taking control of her sexuality which women were unable to do before so one could argue this shows that women are empowered and feminism is unneeded.

4) Choose three words/phrases from the glossary of the article and write their definitions on your blog.

Post-Feminism - A concept and ideology which argues that in our current society we are past our needs for feminism and that the attitudes and arguments of feminism are no longer needed.

Male Gaze - A theory created by Mulvey in her article ‘Visual Pleasure and Narrative Cinema’ which argues that mainstream Hollywood films subject female characters to the ‘male gaze’ of the camera, as a result objectifying their bodies.

Third wave feminism - A movement that redefined and encouraged women to be dominant and sexually assertive.

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MUSIC VIDEO ANALYSIS

1) How might this video contribute to Butler’s idea that gender roles are a ‘performance’?

Beyonce's video contributes to Butler's idea of gender roles being preformative as she is seen cooking, cleaning and laundry which is the concept of women being presented as housewives.  The lyrics also are seen as preformative due to Beyonce singing about losing her man then pleads fro their acceptance of the male by talking about her physical assets. So, the the role of women is a performance and social construct which Beyonce is performing the role.                                                                    

2) Does this video reinforce or challenge the view that women should perform certain roles in society?

I think it can be seen as a sought of satire or parody of the typical female roles as Beyonce is seen dramatically smiling and the way she acts seems forced and fake so it maybe that women don't have to preform these stereotypical roles but the lyrics would say different. But, because the lyrics talk about her body, which she is positive because it could be seen as her loving herself and that is empowering, and that is what the man is to love about her highlights how women are objects (a form of objectification).

3) Would McRobbie view Beyonce as an empowering role model for women? Why?

McRobbie would see Beyonce as empowering to women as in her lyrics Beyonce is seen as knowledgeable even with her clothing choice as scandalous by some. This maybe be seen as empowering to women as Beyonce is showing her body, it was her concept choice so this shows power over her body. 

4) What are your OWN views on this debate – does Beyonce empower women or reinforce the traditional ‘male gaze’ (Mulvey)?

For me, I think is empowering to women as she knows her quality and worth in herself but part of her discography can be seen as her reinforcing the male gaze as she begs for her man to take her back and questions why he does not love her showing she needs acceptance by a man.

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1) How does the video suggest representations of masculinity have changed in recent years?
Before masculinity was defined by how a man can be far away from being "femine" such as showing emotions, crying etc. and overtly "manly" but now the video suggest that it has changed as men don't have to conform to this overly masculine and hard demeanour as they can now be more emasculate in a way.

2) What does David Gauntlett suggest about representations of men in the media over the last 20 years?
As before men were treated better than women in a way suggested in the concept of "lad mags" as they were filled with objectifying pictures of women. Now magazine represent men like women in a way as they ask about their clothing rather than mostly their achievements and placing actual men on the magazines rather than a sexualised image of women which was in the past. 

3) What is YOUR view on representations of men and masculinity? Are young men still under pressure from the media to act or behave in a certain way?

Just like women there is a social construct with how men should act but is isn't as policised as with women. With men they do have images of being tough and overly "masculine" even from birth and in games which many of them consume they have overly violent themes so boys at a young age have an idea of the way men should act. But because many people know of these gendered clothing, violent games, media etc. and how it can effect their kids make the ability to young boys the different masculinity and not the toxic ones. 

Identities: Introduction to Feminism

1) Why did Laura Bates start the Everyday Sexism project?

After being openly harassed on public transport and finding no help from those on the bus and feeling ashamed for it, Bates went to ask other women of their experiences. When questioning them Bates herself thought their claims would be lasting from dates 10 years before but they were very present. So, to make a space of solidarity between people to share their claims and not feel ashamed, Bates made a website to create a safe space of women and men to create an awareness of how needed Feminism and how conversations of harassment and assault should be dealt with and not be normalised.

2) How does the Everyday Sexism project link to the concept of post-feminism? Is feminism still required in western societies?

It does link to the concept of post-feminism due to the idea of this topic of sexual harassment being talked about rather than left in the dark and taboo (which some of the women felt when asked to talk of their experiences) this ability in this society would be seen as a step forward. Also, the inclusive of the hashtag and what Bates talked about suggest many people were included: Black, Asian, disabled,men etc. were part of it rather than it being exclusive to just white woman. 

3) Why was new technology essential to the success of the Everyday Sexism project?

As the hashtag was accessible on social media, you can see technology being used positively as a very important part of the project as many shared it and made it more popular and thus made it more noticeable highlighting how technology was used to create more success and popularity for the project. Also, the ability to create websites to be used to share people's stories of their abuse was essentially done through technology showing how it was used positively and successfully  allowed people to communicate their thoughts about the project in all animosity .4) Will there be a point in the future when the Everyday Sexism project is not required? What is YOUR view on the future of feminism?

Media Magazine: The fourth wave?

1) Summarise the questions in the first two sub-headings: What is networked feminism? Why is it a problem?

• Networked Feminism- a claim at a new fourth wave of feminism that we are supposed to be currently in. This fourth wave feminism is to address inequality found in and or using new technology. Twitter is a fore front in highlighting it's ability to popularise hashtags supporting feminism #YesAllWomen and #WomenAgainstFeminism.

• Why is it a problem-  Feminism has become very broad that there are different types which can ultimately be blurred with the different ideologies so the the actuality of feminism isn't all understood. In 2015 many people thought because of some of the achievements women have done have been accomplished though some believe otherwise. 

2) What are the four waves of feminism? Do you agree that we are in a fourth wave ‘networked feminism’? 

• First Wave Feminism- Suffragette Movement (Rights to vote)

• Second Wave Feminism- Equal pay, rights over body (reproductive rights and abortion)

• Third Wave Feminism- Post-feminism (femininity and empowerment)

• Fourth Wave Feminism- The use of technology making it "networked feminism"

I do think we are in the fourth wave of feminism as a lot of the new popular feminist hashtags used to talk of abuse against women such as #MeToo are used to raise awareness. However, there are places in the different waves such as in the second wave: equal pay, need to be addressed as we haven't reached equal pay. 

3) Focus on the examples in the article. Write a 100-word summary of EACH of the following: Everyday Sexism, HeForShe, FCKH8 campaign, This Girl Can.

This Girl Can: A fitness campaign directed at women celebrating women in the fitness industry without the sexualaiaton and body shaming but rather letting people in different body shapes celebrate themselves. 

Everyday Sexism:  A campaign done by Laura Bates in an effort to get discussions of people's specifically women's daily harassment experiences more known. As she had 3 different experiences of her won in the same week created the website for others to share theirs after talking with various other women who complained of their "everyday sexism" 

FCKH8: Made to show a representation of girls and the inequalities they face in the modern world. The campaign has been said to be quite exploiter in feminism as it is for-profit, creating some negative look on it. 

HeForShe: A campaign led by Emma Watson showing "inclusive" way of feminism focusing on the male support for feminism rather than it being "man-hating" which others take it for, wanting to promote equality rather than matriarchy.

4) What is your opinion with regards to feminism and new/digital media? Do you agree with the concept of a 'fourth wave' of feminism post-2010 or are recent developments like the Everyday Sexism project merely an extension of the third wave of feminism from the 1990s?

I do believe we are fourth wave but rather all other ideas of feminism are gone and we are now in the technological phase but that the waves once before are still in effect and that such things such as feminism don't change all together but with the society around it. So, it really is an extension of the third wave because many do find the need to re claim their femininity and use technology for that, like the #Everydaysexism campaign.
But also, things such as the #Everydaysexism bring issues faced by both women and men in the area of harassment which hasn't been conversed in the other waves. 

NDM 34

Digital media can enhance family life, says LSE study- The Guardian 

The article talks about how digital media activities are helping family life rather than destroying it as they increasingly play an important role in families, the study has found.

• The study also claimed that engaging in digital media activities together such as watching films, playing video games and keeping in touch via calls and messaging apps brings families together rather than dividing them.

• “Today, British families eat, shop and read together – and they watch TV, stream content, play video games, and use educational technology. They stop by to see friends and family and they text, use messaging apps and make video calls.”

• “Rather than worrying about the overall amount of screen time children get, it might be better to support parents, many of whom are digital natives themselves, in deciding whether, when and why particular digital activities help or harm their child, and what to do about it.”

• “Good advice grounded in real families’ lives is a huge help, and – as this report notes – parents would welcome more well-informed, tailored support.”

This shows how digital media has effected not just industries but the family dynamics. The article does discuss how family would sit at tables or either be distant and not talk with each other but with the increase in popularity of tablets than toys amongst kids this has allowed parents to use this to be able to talk with their kids and connect with each other. 
However, this also shows maybe how other stores would be impacted by this as Toys R Us will be on the urge of bankruptcy, showing how technology has impacted fro both better and worse.