Tuesday 21 November 2017

NDM 18

Rupert Murdoch says his newspapers are struggling in digital age- The Guardian 

Rupert Murdoch said digital advertising had been ‘tremendously damaging to print’.


Rupert Murdoch ssays News Corps wont be expanding its newspaper empire to coincide to digital advertising has become "tremendously damaging to print" and even some of his newspapers are suffering. He states some other well known newspapers Times, Australian and Wall Street Journal as successes and says his company has ‘hands full’ keeping print viable

Murdoch questioned some of the big digital giants such as Google and Facebook for allowing their content to be accessed freely for the masses 
  • “So far I think we have done pretty well in replacing lost advertising revenue in the major papers, but it continues to be a big problem,” 
Someone questioned him at the event asking will the company be purchasing anymore newspapers and the executive said : “Not really. No. Our hands are pretty full making our existing papers viable, this means it is hard to keep his newspapers successful due to many people going to free content news on the internet from companies such as Google or Facebook .
Murdoch notes that the newspapers which he says as doing well are fine because of the money they have put on them but others he says are struggling in this time. He has stressed many times of the problem all newspapers are having due to the continued changing of technology, due to people still having may free content available to them and few which account for money they woulds ultimately go to what is free and doesn't cost. For me, I think having many newspapers have a paywall and showing their news is new, reliable and trustworthy will be very successful among people if no known newspapers are showing free content (Google and Facebook) will be make it easier for paywalls to be pushed into the world of journalism, with the way technology is moving at a qucik pace and the slow insignificance of print will make it tricky.



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