Tuesday, 24 October 2017

NDM News: The future of journalism

1) Why does Clay Shirky argue that 'accountability journalism' is so important and what example does he give of this?
Clay Shirky says that accountability journalism is important due to the good for the public and brings to light corruption which would normally be hidden; referees to the "iron core of journalism". He states how accountability journalism has held those accountable for their corruption against the votes end and powerless when they would be unable to. Shirky believes that acoutability journalism with reference to 2002 Catholic Church scandal where the Boston a globe was able to expose a Church for predatory and abuse against children .

2) What does Shirky say about the relationship between newspapers and advertisers? Which websites does he mention as having replaced major revenue-generators for newspapers (e.g. jobs, personal ads etc.)?

Relationships are seen within newspapers and advertisers, a point Shirky believes. Advertisers are made to pay over what they need, they are charged extra for a service that is deemed uslesless for them to actually target/market their key demographic. The newspapers, in the end, will become the type of investment to do long range or high risk news reports like the 2002.Websites such as Monster and Match and Craigslist have replaced major revenue-generators for newspapers.

3) Shirky talks about the 'unbundling of content'. This means people are reading newspapers in a different way. How does he suggest audiences are consuming news stories in the digital age?

Shirky states that there is more demand than produce/ supply for people in getting news.  Says in the future news will be digital as people are already used to the way news is handed to them for free that the case is it is weird for some to actually pay for their news or  newspapers as it is a public good for news to be free.

4) Shirky also talks about the power of shareable media. How does he suggest the child abuse scandal with the Catholic Church may have been different if the internet had been widespread in 1992?

Clay Shirky suggests that shareable and social media has a huge power as it allows for greater inter connectivity of people and allows the news and media to have a higher global reach as it would travel a lot faster. He suggest that if the internet had been as widespread in 1992, it would have meant that society would be reusing and sharing the news stories about the Catholic Church scandal a lot quicker which could have led to the individuals in the church as well as the church itself stopping the criminal activities. 
Shirky suggests shareable media has its own power allowing inter connectivity amongst people and allowing news and media a huge reach globally, as it would travel faster . Clay Shirky 



5) Why does Shirky argue against paywalls? 


Shirky argues against paywalls because he believes that paywall damages general news and benefits financial news. He also states that a paywall is a violation of contract to make use of the news as an audience.

6) What is a 'social good'? In what way is journalism a 'social good'?


Journalism is seen as a social good as it essentially benefits a large number of people in society in the best possible way in the form of providing news and information but also by holding to account the corrupt and powerful when the powerless citizens cannot. This is evident through the 2002 Catholic Church scandal as well as the Watergate scandal where the Washington Post was able to expose Richard Nixon and led to his impeachment. 

7) Shirky says newspapers are in terminal decline. How does he suggest we can replace the important role in society newspapers play? What is the short-term danger to this solution that he describes?



Shirky believes that newspapers are irreplaceable in their production of accountability journalism and that instead we should expend any effort or resources we can to keep ourselves from having to replace them. However, there is currently a revolution taking place in media production, the current shock in the media environment is so inimical to the 20th-century model of news production that time spent trying to replace newspapers is misspent effort and that we should instead be transferring our concern to the production of lots and lots of smaller, overlapping models of accountability journalism.

8) Look at the first question and answer regarding institutional power. Give us your own opinion: how important is it that major media brands such as the New York Times or the Guardian continue to stay in business and provide news?

 I believe that it is very important for major media brands such as the New York Times or the Guardian to continue staying in business and providing news as they have the power and skills to take time investigating serious crimes, political corruption, or corporate wrongdoing in a professional manner. This is important for society as the readers need to be aware of what is going on in the world, and investigative journalism can even bring justice in some cases.
The access of free news and information means that society will be easily educated but also it means that people in society will be a lot more aware of what is going on in their worlds. Furthermore it is also important because of investigative journalism, which means that journalists will still be around to hold the corrupt and powerful governments to account if they do not have the best interest of society and the population in mind.

Wednesday, 18 October 2017

NDM 12

ADVERTISING OUR FUTURE- The Independent 

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The article references the cult neo-noir classic Blade Runner in terms of giving it's global audience an insight into a not too distant future. The article states the film became "remarkably prescient about the world of advertising" as the film had pre-internet visions of digital content  and moving-image billboards.  The articles main focus on DOOH.com and how digital advertising is at the forefront for companies.
  •  “Blade Runner was the film that made me want to work in digital advertising. I knew that what I was watching wasn’t sci-fi, it was the future.” - Andew Pillips, CEO of DOOH.com (digital out of home)
  • Founded in 2013, Phipps Newman’s company DOOH.com now stands at the forefront of the industry. It specialises in interactive, live, dynamic and real time content on digital screens
  • ‘right time, right place’ digital big-screen advertising has made it every brand’s priority - or top of the wishlist if budgets don’t allow.
  • “With real-time, relevant and reactive advertising B&Q can contextually serve the right promotion based on weather, location, stock levels - and even direct shoppers to the nearest store alongside it’s opening hours,” - Phillips
  •  "The possibilities for such dynamic advertising are enormous.” -Phillips
  • In an era when even those who work at newspapers admit print is dead, advertisers are increasingly turning to digital screens. 
The importance and success of DOOH.com is it's use of (interactive) digital advertiseing and collaborating with creative agencies to make their campaigns better than others. The company has had iconic campaigns with Lynx, Vodafone and The Sun  and agencies such as Kinetic WW to engage with an interactive audience, even able to increase the newspapers's circulation by 3%. 

The article makes it evident that the company is not all about boosting money but DOOH.com used the power of technology by working with the deodorant brand Lynx and mental health charity CALM (Campaign Against Living Miserably) which works to prevent male suicides.
The advert was to put a spotlight on suicides as male suicides was at 45% by creating a #BiggerIssues to create awareness. 
Last year, there was the March for Giants campaign in collaboration with creative agency 18 Feet & Risisng for awareness of elephants poaching crisis and fundraiser for conservation charity Space giants. They created the world's first moving heard of elephants to 'march' globally across advertising screens from Hong Kong, New York  and London, which is he use of user generated content . More than 3,000 took part by creating their own personalised elephants and seeing their own personalised animal marching through each city.

We know that mass-awareness campaigns such as this do not gain money but because of the 'wow' factor from the big screens, consumers and brands both recognised the value exchange from it though donators didn't see their elephant in person. 

We see the power of technology within this company, and how advertisesrs are slowly turning to digital advertising than those of he print industry. The article itself makes it evident that the print industry is a dying medium and those who wanted to advertise before on newspapers having taken or want to take on the large bright 'wow' factor of Blade runner moving billboards to sheocase their boraducts and from the orphans vampaign we can see that even revenue is ganaibel from such things


Tuesday, 17 October 2017

NDM 11

WhatsApp faces EU over sharing user data with Facebook- The Guardian

Facebook was fined £94m in May for providing misleading information about its 2014 takeover of WhatsApp.

The article is about the situation Whatsapp is in for breaching the user content and privacy with Facebook, which had breaches into EU law.


  •  “a clear, comprehensive resolution” in compliense to EU law-  European Union’s data regulator group
  • Facebook was fined £94m in May for providing misleading information about its 2014 takeover of WhatsApp.
  • “Over the last year we have engaged with data protection authorities to explain how our 2016 terms and privacy policy update apply to people who use WhatsApp in Europe. We remain committed to respecting applicable law and will continue to work collaboratively with officials in Europe to address their questions.”- Whatsapp spokesmen
  • WP29 action comes ahead of new, more powerful European laws called the General Data Protection Regulation, which will give regulators the power to fine companies up to 4% of global turnover.
  • “The efforts of WhatsApp and Facebook to resolve the issues have not yet addressed our concerns. We remain committed to leading a European-level response to these concerns, which affect millions of users in the UK and across the EU.” - UKs information Commissioner
WhatsApp, is used by more than one billion people daily, had changed it privacy policy last year sharing users' phone numbers and other information with Facebook. This change in their policy creates a regulatory scrutiny  across Europe including the UK.

The European Union’s data regulator group is focusing on Whatsapp for sharing user content and data with it's parent company Facebook. The task force, which is lead by the UK's information commissioner office, has been made by the 'pan- European data regulator', the Article 29 Wokrinf Party (WP29). The Facebook company was issued a first issued warning for its chat app for sharing user data with wider  groups whiting the Facebook company, forcing them to holt its data transfer for the chat app.
The focus was for the requirement for users to give their consent to the sharing of their data and the level of information provided for them to make an informed choice from the app.
The regulators picked apart the WhatsApp legal basis for consent and noted that the information given to its users about privacy policy update was “seriously deficient as a means to inform their consent”. The apps group gave a non concerned "take it or leave it approach" stating users who disliked should stop using the app all together, which the regulators found did not constitute freely given consent. While, those who agreed nonchalantly or such things as pre-ticked boxes also constitute as unambiguous consent .

Facebook has been under a lot of scrutinity for its breach of its audiences privacy by sharing personal information among its own smaller companies but among even political powers such as my last article of Facebook sharing personal data from users to Trumps promoting group. I think this is another case where institutions are making it seems they are catering to their audiences but rather they themselves hold a lot of power in what they want is to be exposed to and which groups in countries, towns, age should be shown particular information.
For me, peopel are witnessing a lot this year on data sharing in apps, privacy etc. From apps and how they aren't all as private as we thought. This is another reflection on targeting certain audiences with specific information such as Trumps administration knowingly targeting people who they knew would vote for them from information given by ut Facebook. 
New technology allows these groups to make all these micro changes in their policies or updates which would go unproved to most but will have an extremely effect in what we consume daily from news to chatting apps, certainly, showing the amount of power they posses among their audiences. 








Monday, 16 October 2017

NDM 10

Snapchat is American teens' favorite social media app — and Facebook can't be happy about that- Business Insider

Image result for snapchat


















The article highlight Snapchat's gaining traction with young American teens and the growing completion between Snapchat and Facebook's Instagram. 


  • COTD_10.16_02

The graph, which is from Piper Jaffray's bi-annual "Taking Stock With Teens" survey, highlights Snapchat's success within this year, and how other social media such as Instagram and Facebook don't come to the same impact Snapchat has on young American teens. The article also showed Facebook's increasing competition against Snapchat as they created similar features as Snap's stories on their own Instagram, creating Instagram stories and filters which were extremely similar to Snapchats'.

I think this increase of teens using soical mdiea would be a good investment idea for brands, as Snapchat already has news sites being accessed on the app. This ability to slowly mosey their way into social media rather than their normal news sites is a good scheme for news sites, knowing they aren't getting a lot of consumers both physically and on the internet.
The future of news could be seen through them using apps such as Snapchat and Instagram, much like Facebook, to both advertise and invest in. Instagram already advertises targeted-ads towards their young demographic, if able, to fully invest into advertising in social media apps much like Snapachat would be good to target younger generation as, from the Ofcom report is accessed by a large number of them. By putting more of a variety if news outlets on these social media apps would raise the number of the young demographic if 16-25 would be increased and social and political awareness may grow. 

NDM 9

There is a 'devastating' security flaw in Wi-Fi, and you're likely at risk- Business Insider


padlock security hacking lock broken

The article, talk of researchers finding out there is a sought of 'loophole' in Wi-fi networks. The 'loophole' led to the researchers finding that a flaw in the security used to protect Wi-fi from others, this is potential credit card details, private messages etc. being taken by hackers.
  • Any attacker needs to be on the same Wi-Fi network as you to target you.
  • A major security flaw has been found in a protocol that protects modern Wi-Fi.
  • If your phone or computer is Wi-Fi enabled then it's probably at risk, researchers say.
The vulnerability in the security of the systems effects modern devices which include major  known brands such as Apple, Android, Windows, Linux etc.

  • "The attack works against all modern protected Wi-Fi networks," "If your device supports Wi-Fi, it is most likely affected."- Mathy Vanoef stating his findings on a website

The actual 'loophole'/weakness was found in a protocol and it is being called a KRACK attack which is a reference to the "key reinstallation attack" that was used. From the article, it allows a hacker to intercept and read sensitive and important data being transferred from network to user. 
It is seen as a very serious venerability in the system as it effects a large amount of devices on a large scale
  • Any attacker needs to be physically on the same Wi-Fi network as you
  • "There are plenty of nasty attacks people will be able to do this. They may be able to disrupt existing communications. They may be able to pretend to be other nodes on the network. This could be really bad ... they can definitely pretend to be non-secure resources. Almost certainly there are other problems that will come up, especially privacy issues with cheaper internet-enabled devices that have poor security."- Alex Hudson, Iron Group CTO
The hacker just needs access to your Wi-fi, the vulnerability is done through, said hacker, being physically same network as you. Also, if a website has an additional encryption that hasn't been compromised i,e HTTP, such as a bank using it to secure financial data an attacker wouldn't be able to grab it. 
Hudson suggests that the hackers, when attacking the security system, would look like any other 'nodes' on the network meaning it would be hard to detect if you are being hacked if it is disguised as part of the websites encryption. Also, he states this would cause more problems especially with those of which are cheap internet-enabled devices as they would more likely have poor security. 

I think this can be seen as a negativity towards security for others. The accessibility of others information from just being on the same network is externally troublesome to those who aren't able to afford expensive security for their internet. 
However, I find it also the fault of i.e banks, who can automatically save information onto their systems and also the inability for these websites to detect such irregular algorithms in their systems.
I think the known flaw of new media would be it is so in-demand and mass produces, there may not be detailed care into systems and protection from hackers. Hackers have always be a problem such as the hacking of 'Ashley Madison' or those of government documents. 
Yet, the article could outline these problems can be changed and updated, but in practice, these will take time to roll out, and not all hardware vendors will update their products in a timely fashion.

Sunday, 15 October 2017

NDM: The decline in newspapers - MM case studies

1) What was the New Day trying to achieve?


The new day was trying to tap into a new market. The new day was created so it could fit into peoples modern lifestyles.

2) List the key statistics on the first page: how many people buy newspapers in the UK? How has this declined in the last year?

-About 6 million people buy a newspaper in Britain everyday 
-One million people have stopped buying newspapers in the last 2 years 


3) What audience were the New Day trying to attract?



The audience that New Day were going for were females and males aged 35-55. Along with these demographics, the publication were going for those who wanted a 'modern approach to news' as well as an unbiased one from a political standpoint.

4) Why do you think the New Day failed so spectacularly? There are several possible reasons listed in the article but do develop your own opinion here as well.

Personally, I believe the new day failed because the already failing newspaper industry meant that wouldn't be a solid audience such as those traditional newspaper.  the concept of making a newspaper for individuals who don't read newspapers seems particularly far-fetched, the new day also had more dominant magazine-type articles i.e. soft-news rather than hard-news. The newspaper has a target audience of people aged 35 to 55, however from the look and content of the new day it can be suggested that they are aiming at people even younger such as early/mid twenties The majority of the articles seemed to target young women particularly, and the lack of space given to topics such as sport, coupled with the fact that sport was not positioned in its customary space on the back pages, meant that sports fans were not especially well catered for.


The Guardian

1) List the key statistics on page 10: How many unique digital browsers used the Guardian website in June 2016? What are The Guardian's latest print sales figures? How does this compare to the Telegraph? In terms of finances, how much did the Guardian lose in 2015? 

  • The Guardian website is the third most read in the world with over 120 million monthly unique browsers 
  • June 2016: daily average of almost 9 million unique browsers, only about one third of whom are from the UK.
  • 9 million ‘average daily browsers’
  • February 2016: The Guardian was behind the market leader MailOnline (14 million) but ahead of the Telegraph (4 million).
  • The print circulation of the Guardian is only 161,000.
  • In the course of 2015, the Guardian reportedly lost ‘around £70 million with slower-than-expected digital ad sales failing to offset a continued slump in revenue from print
  • This led to cutbacks of 20%

2) What has been The Guardian's strategy for reversing this decline?

The Guardians strategy for reversing this decline is through developing its ability to deliver 24-hour rolling coverage of major world news event, which is want the audience want. The guardian is also focusing on developing a variety of technologies and its website. More importantly, its offered subscription services for those who want to download/read the print format online, and its membership programme, which offers some exclusive content and discounted access to events.

3) What global event did The Guardian's digital coverage win awards for?

The Guardian won awards for their reporting on the Paris attacks in which they won praise not only from readers but from the Society of Editors. The Guardian was applauded for its comprehensive news service and which boasts consistent innovation. Its live blogging, its long reads, and the comment section of the Guardian were described as 'superb'


4) In your opinion, will the global website strategy be enough to save The Guardian?

I believe the global website strategy can be enough to save The Guardian for now as a global audience can bring in  more revenue and create stability. Furthermore, it makes live blogging more easier, which the Guardian is noted for. However, this strategy may not continue to work in the long term as the way audiences consume media and what they want to consume is always changing, so The Guardian has to keep up with these changes. 

Tuesday, 10 October 2017

NDM: the effect of online technology on newspapers

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1) Do you agree with James Murdoch that the BBC should not be allowed to provide free news online? Why?

  I do not completely agree with James Murdoch stating that the BBC should not be allowed to provide free news online, I understand the point Murdoch is trying to put across in attempting to preserve the future of journalism, and I do agree that journalists should get paid in some form. 
I agree with James Murdoch to an extent 

However, I do not believe that all news organisations will ask their users to pay for the news as the news industry is vast and each have their own agendas and also audiences.  This would lead to a certain group of people being able to afford this: only those of the AB and possible C1 socio-economic groups would be able to afford to get their news, and, for me, I think we all have a right to know about what is going on in the world around us. 

2) Read this blog on the Times paywall three years on (note this is the UK Times - not the New York Times!)

3) Was Rupert Murdoch right to put his news content (The Times, The Sunday Times) behind a paywall?

I believe that Rupert Murdoch was right in putting his news content behind a paywall as content needs to be paid for to be of top quality, and it has proven to be successful. By putting his content behind a paywall managed to improve the number of subscribers of both The Times and The Sunday Times. Figures show that The Times managed to gain 3,000 new subscribers in the first half of 2013. Nonetheless, the effect of free online news is still effecting these websites as they're still losing out on money/profit. 
The paywall provides a "sustainable profitability" as a reliance on advertising revenue and profit from other sources will only cause more harm than good in the long term. The Times has a reliable and loyal audience as it is a middle-class/upper-class newspaper so convincing people to "pay for news" has not had a significantly negative impact on News Uk.



4) Choose two comments from below the Times paywall article - one that argues in favour of the paywall and one that argues against. Copy a quote from each and explain which YOU agree with and why.


  • In favour of the paywall: The Times, more than any other paper, is more ready for a printless future, should it arise, as they just need to migrate users, in relatively low numbers. to the digital subscription. And it is having an almighty practice run to get it right. It doesn't need to create vast volumes of (crap) content that the Mail does and it has a very strong brand argument to Ad buyers. 
As much as I do agree with The Times having a strong brand image and being ready for a future that does not rely on print revenue, I believe that the paywall is also having a negative impact.The majority of users will get their sources of news from from news-aggregation sites such as google, and if not they will opt for free news, only those of the middle/upper classes who are of the slightly older generation will pay a subscription for The Times, and they are a minority. 

  • Against paywall: "These papers are full of paid advertising. The fee model will never work."
This quote is completely against the idea of having a paywall on online websites as he believes audiences won't pay for news if there's institutions that are providing news for free. I agree with this statement as I believe audiences would rather look at free news instead of paying for online news.


5) Read this article from the Media Briefing on the continuing decline of the newspaper industry
6) Why do you think the Evening Standard has bucked the trend and increased circulation and profit in the last two years?

 The Evening Standard has bucked the trend and has increased in circulation and profit in the last two years because of the fact that they distribute their newspapers to the public for free. Doing so during times such as the rush hour means that the newspaper can have a greater reach. Because of how newspapers they have made as they say 700,000 a day it’s more likely to 900,000 as they are pushing for rise of circulation. They made a 27% increase of flow by the ABC. But they lost 5% of their audiences meaning in that period it was going down slowly.

7) Is there any hope for the newspaper industry or will it eventually die out? Provide a detailed response to this question explaining and justifying your opinion.

 I believe that the newspaper industry will eventually die out as the years go by as majority of the newspapers are now adapting to demands for news online and closing down their print news i.e. The Independent and I believe many newspapers will follow. This is not surprising as millennial natives base the majority of their new intake from the digital world, and it is those of the older generation who prefer to get their news through print, and even they are switching to online news. Despite the fact that newspapers are however also adapting in terms of print from (Glamour magazine only giving out one/two prints per year), many will prefer to get their news from their devices as these devices have now incorporated TV and newspapers into one through convergence. However, I think a small hope may be seen in the promoting of newspapers much like The New York times, which direct their newspapers at a specific audience but also represent their newspapers as something of a luxury could be the way for other newspapers to go. If people are able to see that the newspapers is something to read, something exclusive then newspapers can bet on putting a price on them. 






















NDM 8

SKY TO STOP BROADCASTING FOX NEWS IN UK AFTER 15 YEARS- THE Independant


fox-news-hq.jpg

The article mentions the length of FOX News 's broadcasting in the UK, but, calling the news broadcast " Rupert Murdoch's right-wing US channel" and how SKY will stop broadcasting the channel after 15 years.  While the article makes it clear it is not due to the controversy of Fox but not seeing any financial commercial gain from FOX News.

  • His US media group, 21st Century Fox, announced it would withdrawn the controversial news channel from Sky packages on Tuesday but insisted that the decision has nothing to do with a potential investigation into the firm's bid to takeover the remaining shares of Sky plc – Sky's parent company.
  • “Fox News is focuse d on the US market and designed for a US audience and, accordingly, it averages only a few thousand viewers across the day in the UK. We have concluded that it is not in our commercial interest to continue providing Fox News in the UK.”
Ofcome the broadcasters' regulator, made a series of rulings against the channel. The article states unlike newspapers, boradcatsers are expected to maintain strict impartiality and would be made to pay a fine if they knowingly "disseminate misleading information" which is the Ofcome code.  Now, Fox had broken these regulations 22 times in the past 10 years and the channel Fox News has led it's parent company in hot waters as seven of those breaches were done by the news channel. 

For me, many people have stated and made their discomfort their dislike towards the  channel of Fox News and even tried a boycott of the channel. But what we fail to realise is that there are higher powers which make up these channels. 21st Century Fox owns Fox News and controls 39% of Sky stated in the article. This just shows those powers of institutions. Many would want Boycott Pepsi and not give in any money to them after their tragic ad with Kendle Jenner, but some fail to realise that PepsiCo owns many other companies Tropicana, Quaker or Frito-Lays' and the most grossing brand name Starbucks, and those who would want to stop drinking Pepsi may be still giving money to these other comapanes. So if those who like the idea of not having Fox news broadcaster would still be giving money back to 21st Century Fox by still using Sky or even watch their movies.

So, we can see it would be hard for audiences to dislike specific products or companies as many larger institutions own them and other companies which would have products used by these audiences. Institutions I think can be seen in this article to have a lot of power in terms of what they can take away and give back to them. Just because Fox news wont be airing doesn't mean they lose revenue. 





Monday, 9 October 2017

NDM 7


Trump digital director says Facebook helped win the White House- The Guardian

Brad Parscale, Trump’s digital director, did not offer any data to back up his claims that micro-targeted Facebook ads were decisive in Trump’s victory.






















Brad Parscale, the digital director, said that the use of Facebook impacted the US election which led to Trump's win. Also, digital campaign advertising and micro-targeting of voters isn't new as sites such as Facebook allowed targeted election advertising as a business strategy, rather than representing their own political views.


  • “Twitter is how [Trump] talked to the people, Facebook was going to be how he won,”“wanted people who supported Donald Trump” -Brad Parscale
  • “Campaigns aren’t able to hand-pick Facebook team members to work on their projects,”   “had to be partisan and he questioned them to make sure”.  -the reported by CBS on the Facebook employees that served as “embeds” in his office
  • “While Facebook teams offer insight into how our products work, campaigns make their own strategic decisions about how to use the Facebook platform.”
  • “Twitter is how [Trump] talked to the people, Facebook was going to be how he won,” - Parscale
  • Excerpts of the interview did not make clear if Parscale offered any data to back up his suggestion that Facebook ads targeting 15 people at a time were “how Trump won”.
There is a very (very) high dislike of the current president of the US and in a time where Facebook has been seen to be using Russian propaganda. The article suggests Facebook was at the forefront of the digital advertising of Trump's election campaign. Facebook provided Trump 2016 with employees placed into the the campaign's digital office and helped to were there to show 'educate' staff on how to utilise Facebook ads was wha Parscale stated because  “wanted people who supported Donald Trump” as the Face book employees were questioned on their political views.

Facebook's addressed the comment made by Parscale: “Twitter is how [Trump] talked to the people, Facebook was going to be how he won,” Facebook stated that they gave multiple companies support and not just for Trumps promotions .
The comment shows how actively Facebook pursued election advertising as a business strategy, even as its platform has come under attack for Russian-backed political propaganda, Facebook's election advertising allows campaigns to take lists of registered voters taken from public records and find those people on Facebook.
Experts in digital advertising have made cautions that when talking to media, campaign strategists often over-hype the sophistication of "micro-targeting" and similar digital efforts.

I think, the article highlights how much power audiences think social media has on themselves. We know of targeted ads but such things of Trumps digital office having access of public records, represents this power. Also, we can infer that there is power in advertisements on sites such as Facebook, even if Trump was able to show his biased opinions on Twitter, the ability for his campaign to be able to be taught how to target voters really shows how even the political views of these institutions will target audiences. 



Sunday, 8 October 2017

Economist on the future of newspaper








The article talks of factors which would have an impact on the "death" of print, such as a lack of revenue towards advertising, the change towards digitised media for news and future predictions to where the news industry will be in a few yeas. Also, the advantage of the digital age for news and the change that it will bring which is debated, in the article, as positives and negatives. 


1) Do you agree with its view that it is ‘a cause for concern, but not for panic’?

For me, I do agree with the statement to an extent,that it is 'a cause for concern' as there is still the chance for news corps. and different types of news. News-aggregations like Google News brings different sources and news sites together from all around which the sources themselves can benefit from. Though this can deprave news sites as they will end up preferring Google News as a platform rather than the news sites themselves. 
Newspapers such as the UK's the Guardian has now been able to gain half as many reader in the US showing how newspapers are able to gain a worldwide audience. 
Citizen journalism, though become something of a social good has it's own disadvantages with it showing unreliable news and bias. However, the concern of the changing of news due to digital media is to be worried about due to decline in advertising revenue for these newspapers, more people reading news from the internet leading to a diminishing amount of people reading print thus a loss of jobs and decline in gatekeeping (professional and reliable journalists). 

2) The article is 10 years old - an eternity in digital media terms. Have the writer's predictions come to pass? Use statistics from your Ofcom research to support or challenge the writer's argument.

In my opinion, the predictions are likely to come to pass as the decline of the industry is still continuing now. This can be seen with the use of newspapers . Newspapers are used by 29% of people (2016), not a significant decrease in 2015 where just 31% of people used newspapers to access news, which represents a decrease of nine percentage points since 2014 and 2013 (when 40% of UK adults said they used newspapers for news).  However, this could be argued that it is due to the preferences of the readers in terms of demographics etc. Statistics show that reach of national newspapers varies by age group: 29.3% of 16-24s are print newspaper readers, compared to 67.9% of over-65. Ultimately there is no denial on the other hand that newspapers are in decline and this form of media is dying out, and there is truth in the writers predictions. 

3) The Economist suggests that high-quality journalism in the future will be backed by non-profit organisations rather than profit-seeking media corporations. Is there any evidence for this? How is the Guardian funded? What do major stories from the last year such as the Panama Papers suggest about how investigative journalism is conducted in the digital age?

It could be the case that non-profit organisations will back high-quality journalism in future since the costs associated it as it is are too high for profit to be a concern. Employing journalists who actually undergo fieldwork spending months conducting research on certain investigations is too expensive, and perhaps having a combination of independent and citizen journalists is a lot more viableThe fact that the economist suggests that high-quality journalism in the future could be backed by non-profit organisations is true, with a prime example being The Guardian, which is funded by the public. "Good" journalism has come at a cost, now much of the news is now online meaning newspapers have to now invest more money into their news and what sought of platform they put it on. Many newspapers are being impacted, problems like a lack of advertising revenue  so there is no surprise that websites such as The Guardian ask users to subscribe to pay monthly fees to keep it going.   Stories like Panama Papers show that investigative journalism in digital age now need information released on the internet, opposed to information from inside jobs done by the organisations themselves. This can be seen as  Panama Papers revelations were because of 11.5 million files leaking from a specific database onto the internet, reinforcing how newspapers must lookout on the internet as well as their more conventional way of finding things out.




Saturday, 7 October 2017

Build The Wall- Analysis

The article, Build The Wall, is available here on the Columbia Journalism Review website.


1) Summarise each section in one sentence
  • Section 1: This section states that news should be paid through subscriptions to keep the industry stable
  • Section 2: Evaluates the pro's/con's of establishing a paywall through using examples, and the risks establishing a paywall may carry and the impact of revenues on the industry
  • Section 3: The change in news and revenue since 1995, evaluates statistics. 
  • Section 4: Discusses the different scenarios that may take place if newspapers establish the paywall and the impact each scenario will have on revenue etc. 

2) Summarise David Simon’s overall argument in 250 words.

David Simon's argument is that paywall's are necessary to keep newspapers going and the industry stable. Simon states in the article that if newspapers are going to establish a paywall on their online site, all other newspapers would need to do the same to keep the industry going, as readers will ultimately prefer to read the free version of news rather than the paid version. He states how online subscriptions are a bad idea. Also, he states how there is a "mix of journalism" that justifies a subscription fee. 

To add,  that content matters and they would have to find a way to make people pay for the content, which can only be done by professional journalism. "If you do not find a way to make people pay for your product, then you are--if you choose to remain in this like of work--delusional". 
The industry has already mad the world wide web a place for an " advertising opportunity" for their actual products. Readers rightly identify the immediate “digitized version” of newspapers as superior due to the advances in new and digital media. The internet content is free and this allows citizen journalism to be dominant in how audiences receive their news. 



3)

The article suggests that the success of the NYT paywall was due to the fact there was a "commitment to quality journalism" with quality and in-depth reporting, in an age where certain things that should be kept quiet can also go viral in seconds. For me, the difference between US(i.e New York) and non US consumption , is suggested that places where people buy physical copies of newspapers is due to the fact it is advertised as a quality media more than in no-US countries. 
However, the article states the NYT as a global news source is very high which helped grow it's subscriber count grow and not as many people are buying as many print news versions in the US than those from non-US countries- " As much as 13 per cent of digital subscriber growth arrives from outside the U.S. ", the number of people accessing the NYT news is reaching 100,000. 
The article brings to question the dilemma of NYT continuing to keep these suscription numbers high and growing. NYT's generating income comes up to $200m a year in their subscriptions . Also, that the problem, is if the revenue of print is on a contious downfall and the advertising of ads wavers it becomes a "huge challenge" in generating income. .


4)  

The article discusses the strength of, though small number of audiences,  can still have a continuous base of people to direct their news towards and the article suggests that this is very appealing to advertisers- "they are a valuable audience to advertisers". However, the counter argument made by the article is that teh arrival of paywalls from a buyers perspective is that the pageviews would go down. This means because of the price set for subscriptions many people may be put off to pay the prices for the news they could get from other sites. Also, that the "uniques" of the news would be hard to come by, as people would only pay for news if it is 'quality . If the news that audiences are paying for is easily accessible from other sources it decreases the 'uniqueness' of said news and the amount if revenue institutions can make from news and advertisements will also decreases. 


5) 

The article talks about the effects and positive/negative aspects of new/digital media on the newspaper industry.. Varying opinions and debates are brought up and created, the vast amount of information is available thus making the world "porous to information" , Grayling states that institutions nervous of this ability will start to police the internet to find this information. Also, negatives that were brought up were that there was "volume rubbish" online and the weak presense of news on othrt countries i.e USA. All round the article brings to light a view on how we have to allow the chages new and digital media has brought and accept us. 

6) 

For me, news should be a right for everyone around the world, society needs to allow people to know what is happening around them, some in the world aren't entitled to get news as they are unable to afford it or aren't allowed to view certain things. There should be something that is able to actually support newspapers, as they are on the decline, and some newspapers which are on the high=end spectrum should be allowed to use paywalls for their news. 
The journalist is being affected due to the lack of revenue going towards their work which would effect their work ,ultimately, good journalism.  However, paywalls have been shown to be quite unsuccessful such as with 'The Sun', while for me if I am able to gain news from an unbiased and free news(BBC; free and unbiased) I would be more likely if it is like that of news from a source which would want me to pay for. 






Monday, 2 October 2017

NDM 6

Facebook and Google promote politicized fake news about Las Vegas shooter- The Guardian

People take shelter inside the Sands Corporation plane hangar after the mass shooting in Las Vegas that killed more than 50.


Facebook and Google have been found to have created false information of the Las Vegas shooter who killed more than 50 people as a anti-Trump liberal. This false information was spread across the internet like wildfire just moments after the shooting took place. The ability for this much 'False news' to spread across the internet showed showed just how bad the problem with the increase in viral online propaganda when mass shooting in the US happen. 

An example made by the article was the false identification of the mass shooter of the tragedy as 'Geary Danley'.  The anonymous message board 4chan, whcih is know as a  'alt-right' platform had many stating Danley was a registered Democrat. Then a 'consiprocy-laden blog' named Gateway Pandit, published an evdience free article named  
  • “Las Vegas Shooter Reportedly a Democrat Who Liked Rachel Maddow, MoveOn.org and Associated with Anti-Trump Army”. 
  •  The piece was based on a review of Facebook “likes”.
Tought the claims were both false as they came from non-credible sources, Facebook's 'Saftey Check' page (used to help people get to those during crisis) shortly ended up promoting a story stating the shooter had 'Trump-hating' view "along with links to a number of other hoaxes and scams, according to screenshots." 
Google users who searched for the falsely named shooter 'Geary Danley' at a certain point re-directed to the 4chan thread with multiple false claims. 
Celebrities were also found to post false information. Singer Sia tweeted 20 people were dead when there wasn't a certified police statement made and also added that there were "multiple shooters". The Police found there only to be one shooter. 
  • “It’s getting more polarized. There’s this mad scramble to paint the guy as a Democrat or a Republican, so they can cheer,A lot of this is pushed by trolls deliberately to muddy the conversation.”  - (Interview) Brooke Binkowski, managing editor of fact-checking website Snopes.com
  • A YouTube user also pushed an unsubstantiated rumor that the suspect was a Hillary Clinton supporter.
  • Some conservatives on Twitter have theorized that left wing social media users have attempted to falsely paint Paddock as a right wing individual. Some have speculated that liberals are posing as white nationalists and Trump supporters and following a Twitter account that has the same name as the suspect, in hopes of proving he is a conservative.
This truly shows the problem of anonymity on the internet, but also the problem of companies such a Facebook and Google being easily led to even promote and lead searches to sites of false information.
Google, Twitter and Facebook have actually been accused for allowing propaganda and 'Fake News' to be spread and reach larger audiences on the web. This ability for propaganda sites such as 4chan to manipulate information to be spread and even falsely name the shooter shows how much power a small message board can have on larger audiences, even institutions- 'trusted' such as Google, to even allow search to reach those who search it.  

Twitter was able to downplay their role of the promoting of the false information- “Our Global Security Operations Centre spotted these posts this morning and we have removed them. However, their removal was delayed, allowing them to be screen captured and circulated online", showing that they were unable to state their own wrong in the situation, if they found the problem they still should not have allowed it to spread. While, Google made a statement to "make algorithmic improvements to prevent this from happening in the future”

For me, I think that the situation of false news sparking wide to large audiences won't cease, as long as sites such as 4-chan or dark-web boards are able to continue. Sites like Twitter have been known to have fake account following Trump or to have fake account created made to prove certain ideologies. This shows the power of audiences to make and prove their own point in undefeated, in terms of their Institutions. If  many of the websites state it is because of unseen algorithms it is the fault of theirs and there inability to change the spread of 'False News' 


Representing ourselves: blog task

1) Read the article and summarise each section in one sentence. 'WHO ARE YOU?' This section is about how individuals are a...